Local Plant and Insect Conservation Evaluated with Organizational Identity Theory

With a range of programs focused on local plant and insect conservation, the Cincinnati Zoo & Botanical Garden works with partners our communities to restore landscapes thriving ecosystems for wildlife people. We used organizational identity theory (OIT) evaluate current strategies practices five determine opportunities adaptation better achieve conservation goals. Case studies ranged from habitat restoration wetlands gardens community engagement encourage individual gardeners reintroduction endangered plants insects. present program characteristics how collaborative partnerships facilitate zoos lead flora fauna. The OIT framework reveals components critical strategy implementation best relevant other zoos, aquariums, botanical when evaluating their initiatives.